The State of Site Search in Higher Education Research Report with The Chronicle of Higher Education | Download the Report

SITE SEARCH ANALYTICS

Uncover Your Site Search Analytics

Go from insight to impact with actionable data that monitors, tracks and analyzes your website searches.

View Key Site Search Analytics

Get a quick view of key performance indicators or KPIs on the customizable dashboard -- and then dive into the details with Searches, Content, Relevance and Power Search

Understand What Customers Are Looking For

View the most popular searches, searches without results or clicks and
get cues for making improvements

Analyze Site Search Engagement

Dive into the content volumes, clicks and click-through-rates to understand what users are searching for and which results meet their needs

Uncover Insights to Improve Relevance

Review average click positions, click counts and conversions to see where you need to make your content more relevant to customers

Explore Data On Any Dimension

Use Power Search to filter your data anyway you want to with the easy-to-use interface to gain even deeper insights and export the results

Drill Into Individual Searches or Results

Dive into an individual search or content item
to identify specific areas for improvement

Check out these resources to get more information on site search solutions

What is Site Search? A Marketers Guide to Better Website Search

Often overlooked, frequently underused… Site search is an underrated tool that marketers can use to improve their website experience and gain invaluable information about their visitor intent and behavior.

Managed Search vs. Site Search: Which Best Meets Your Needs?

One of the most common questions we get here at SearchStax is about the difference between our two products.

Site Search Analytics Glossary

The SearchStax Site Search Analytics glossary is a summary of key terms and definitions used for analytics

Frequently Asked Questions
About Site Search Analytics

What Search Analytics are available with SearchStax Site Search?

Total Searches
Searches with Clicks
Click-Through Rate
Average Search Latency (How long it took to return search results)
Average Click Position (The average position of the search results that had a click)
Percentage of No Results Searches
Metrics of Related Searches, including Clicks and CTR
Searches per Session
% Search Exits
Search Terms and How Many Unique Searches
Search Terms that had No Results and how many times the term was searched
Search Terms with No Clicks
Results that were the Most Clicked
Results that were the Least Clicked
Content Items – Impression Count, Click Count and Item Click-Through Rate

What are the benefits of SearchStax Site Search analytics vs. Google Analytics?

SearchStax Site Search offer benefits for digital marketers looking to understand and improve their website content. Because Site Search was built as a site search tool first and foremost, it is more user friendly and provides more in-depth site search metrics.

The key reasons include:

Specifically built to run and analyze the website search experience
Intuitive dashboard that shows key metrics that can help create actionable steps to improving web content
Customizable reports by filtering searches and content items based on key metrics

There are more Site Search features to explore

Connectors

Connect to any web CMS, DXP or custom HTML site with our Crawler, pre-built connectors and APIs.

Explore Connectors

Search Experience

Give your visitors instant access to the exact information they’re looking for.

Search & Discovery

Boost and Promote

Boost your top performing content on your search results page with easy-to-use tools for marketers.

Explore Optimizations

Deliver better website search experiences and gain insights with SearchStax. Let’s talk.

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