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How Digital Marketers Are Using Site Search to Reshape the Future of Healthcare

When patients can’t find the information they need on your website, they’ll turn to Google, WebMD or even a competing healthcare provider. Site search is the answer....

Connecting with the Digital Patient of Tomorrow: Practical Strategies for Healthcare Leaders

Hospital and healthcare networks are facing an important question: how much of the patient care experience happens in-person vs online?...

4 Signs Your Higher Ed Website Isn’t Ready for AI (And What to Do About It)

AI is transforming how websites work, and many colleges are eager to add AI-powered search and chatbots to their digital toolbox. It's easy to see why – these technologies offer potential...

How TCU Transformed Site Search to Meet the Needs of Today’s Students, and Why It Matters for Higher Ed Marketers

In higher education, every touchpoint with prospective and current students matters. For Texas Christian University (TCU), the realization that their website search function was more than just a utility, and that...

Content Gap Analysis: How to Avoid Gaps in Your Content Strategy

Content gaps can create dead ends and break the visitor experience on your site. Here are some essential considerations for how to avoid these issues with content gap analysis....